01 / Business Profile
02 / People & Approvals
Samiyrah Robinson
CEO. Primary decision-maker. Closes high-value consultations. Approves automations.
Darnell Williams
GM and backup contact. Oversees sales, scripts, qualification, CRM workflow, and team execution. Approves marketing copy and automations.
Preferred channel
Phone.
Sales team
Trained BMF representatives handle consultations and inbound; high-value leads escalate to Samiyrah.
03 / Services & Pricing
| Program | Category | Price |
|---|---|---|
| DIY Credit Education / Skool Community | Monthly | $97/mo |
| Credit Monitoring (existing clients) | Monthly | $47/mo |
| Credit Monitoring (new / Skool clients) | Monthly | $97/mo |
| Banking Resolution (ChexSystems / Early Warning) | Consumer | $597 |
| Standard Approval (apartment / housing) | Approval | $799 |
| Standard Approval (vehicle) | Approval | $1,500 |
| Documentation / miscellaneous service | Consumer | $899 |
| Homebuyer Package | Approval | $2,500 |
| Auto Loan Buyer Package | Approval | $2,500 |
| Advanced Approval Program | Approval | $2,500 |
| Capitalized / Done-for-You Business Funding | Business | $4,500 |
| Performance-based funding (qualified clients) | Business | 10% of funding |
| Business Mentorship Program | Business | $7,500 |
| Missed consultation / rescheduling fee | Fee | $150 |
Average transaction value: $799. Checkout via FanBasis (program-specific payment links). Missed-consult fee may be applied toward the client's service.
04 / Ideal Customer
Adults 21 to 55: renters, homebuyers, vehicle buyers, working professionals, entrepreneurs, and small-business owners.
Goals
Strengthen personal or business credit, address reporting issues, qualify for housing or vehicles, resolve banking-report barriers, prepare for homeownership, and become fundable.
Why they buy
They want personalized, structured guidance and education over generic information: service matching, document prep, approval readiness, and ongoing communication.
Not a fit
Anyone seeking guaranteed deletions, score increases, funding, or approvals; false documents or identity manipulation; instant results without participation; or who will not provide accurate information and required documents.
05 / Sales Process
Journey: inquiry → qualification → financial/credit assessment → consultation → program recommendation → payment + signed agreement → onboarding and document collection → delivery and progress updates → completion → continued education, maintenance, and referrals.
Who closes: trained reps and Samiyrah (CEO) for high-value. Darnell oversees scripts and qualification. Sales cycle: 1 to 7 days, some same-day.
Common objections
Costs too much; need to think; need to consult spouse; no full payment today; can you guarantee results; how long does it take; found a cheaper company; paid another company before without results.
Common questions
Which program fits me; what is included; cost; payment plans; required documents; is monitoring required; when does service begin; how do I get updates; how long does it take.
Qualified lead
An adult with a clear financial or business goal, genuine need, a reasonable timeline, decision-making authority, responsiveness, willingness to provide accurate information and documents, and the ability to invest when an appropriate program is recommended.
06 / Website Funnel & Lead Flow
The site (90-Day Wealth Reset) routes every visitor through one of four goal paths, a routing quiz, a direct booking, or BMF University.
Four goal paths
Credit, Apartment / Home, Car, and Business / Funding. Each links to a path intake form (/intake?path=).
Routing quiz
/routing "Help Me Choose": 4 questions (goal, urgency, blocker, want a rep) that point the lead to the right path.
Intake form
One native form (14 fields) feeding GHL, then /thank-you nudging the Profile Review booking.
BMF University
/university, $97. Separate signup form for leads who want to learn first.
Inbound is handled by BMF Client Services and trained reps. Darnell oversees routing; qualified or high-value leads escalate to Samiyrah for closing. Primary action: submit an intake, then book a Profile Review. DM keywords RELIEF / READY / RESET drive social traffic into intake.
07 / Booking & Calendar
Booking is the BMF Profile Review (15 to 30 min, phone or video) on GoHighLevel calendar Q2cMFFqFVXE4TThwmArl, rendered as a native widget on the site that calls the GHL calendar API directly. Synced to Google Calendar (service@businessmadefair.com); times display in the lead's local zone, anchored to ET.
08 / Channels
SMS
Existing number +1 302 546 5089. Missed-call text-back allowed. Calling hours 10:00 to 18:00.
Sends from service@businessmadefair.com, "From" name Business Made Fair.
Social
Instagram and Facebook DMs and content.
Used for mentorship communication only.
09 / Brand
Tone
Professional, confident, warm, direct, authoritative, encouraging, human. Easy to understand, concise, premium, action-focused. Not a quick-fix company.
Avoid sounding
Robotic, overly aggressive, desperate for a sale, argumentative, judgmental, gimmicky, or scam-like.
Logo and brand fonts guide provided. Banned marketing terms are listed under Compliance.
10 / Compliance & Legal
Frameworks that apply
Credit Repair Organizations Act (CROA), Telemarketing Sales Rule (TSR), Telephone Consumer Protection Act (TCPA), CAN-SPAM, and applicable state credit-services laws. Requirements include written disclosures and contracts, cancellation rights, advance-fee restrictions, consent management, recordkeeping, and secure handling of consumer information.
Banned language across all copy
No guaranteed deletions, approvals, funding, or score increases; no instant or overnight results; no "100-point increase," credit sweep, erase or remove all negatives, CPN, new credit identity, pre-approved, no-risk approval, or fixed completion dates. Results-vary disclaimers required. Use "credit repair" / "credit restoration" only with reviewed, approved disclosures.
All offers, payment flows, contracts, and automations should be reviewed by qualified counsel before launch. HIPAA does not currently apply.
11 / Tech & Access
Login credentials are held securely by VisionPlay and are not published here.