Overview
Every lead enters through a single DRIVE funnel entry point. Qualification via SMS conversation routes them to Standard Auto, Auto Loan, Urgent Escalation, or Credit Repair. Payment is collected in stages with automated follow-up. Once paid in full and verified, the contact is handed off to the existing Car Owner Program fulfillment pipeline.
What stays separate from Wealth Reset
The DRIVE system runs in the same BMF sub-account but is fully isolated: its own pipeline ("DRIVE Auto Sales"), its own tag namespace (all AUTO-*), its own custom fields folder ("DRIVE Lead Fields"), and its own workflow folder ("DRIVE"). No overlap with the 19 existing Wealth Reset workflows.
Two open items before full publish
1. Payment processor for DRIVE (FanBasis, Stripe, or other) — needed before payment webhook triggers are wired.
2. Conversation AI scope — spec mentions "AI or sales rep" for qualification. Currently building as SMS-only; AI layer is a separate task if confirmed.
Full System Map
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Pipeline
| # | Stage Name | Who lands here |
|---|---|---|
| 1 | New DRIVE Inquiry | Any lead tagged AUTO-DRIVE (entry point) |
| 2 | Qualification in Progress | Lead has replied; qualification SMS sequence running |
| 3 | Standard Auto — Qualified | Credit + income profile fits Standard Auto ($1,500) |
| 4 | Auto Loan — Qualified | Strong credit profile; qualifies for Auto Loan ($2,500) |
| 5 | Urgent Lead — Escalated | Timeline: today or this week; assigned to human rep |
| 6 | Credit Repair Referral | Credit profile too low; referred to Wealth Reset first |
| 7 | Payment Plan Active | Invoice sent; payment plan in progress |
| 8 | 50% Paid | Standard: $750+ received. Loan: $1,250+ received |
| 9 | Paid in Full | Standard: $1,500. Loan: $2,500. All collected |
| 10 | Fulfillment Ready | Required fields complete + payment verified |
| 11 | Sent to Car Owner Program | Handed off to existing CAR OWNER PROGRAM pipeline |
| 12 | Active Client | Enrolled and in progress with car owner team |
| 13 | Completed — Won | Car placed, deal closed |
| 14 | Cold Nurture | Went quiet; back in follow-up with AUTO-NURTURE tag |
| 15 | Lost — Not Qualified | Did not meet income or timeline requirements |
| 16 | Lost — Credit Repair Only | Needs credit work first; no immediate auto path |
Custom Fields
Fields marked REUSE already exist in the sub-account and will not be duplicated. Fields marked NEW will be created in the new "DRIVE Lead Fields" folder.
| Field Name | Type | Status | Purpose |
|---|---|---|---|
| Recommended Auto Program | TEXT | NEW | Standard Auto / Auto Loan / Credit Repair (set by qualification logic) |
| Auto Route Reason | TEXT | NEW | Notes on why lead was routed to this program |
| DRIVE Cumulative Amount Paid | MONETARY | NEW | Running total of payments received for DRIVE program |
| Auto Loan Threshold Met | TEXT | NEW | Yes/No — 50% payment gate cleared for Auto Loan track |
| Auto Paid In Full | TEXT | NEW | Yes/No — full program fee collected |
| DRIVE Fulfillment Ready | TEXT | NEW | Yes/No — all required info verified, ready for handoff |
| Human Escalation Required | TEXT | NEW | Yes/No — flagged for urgent human rep assignment |
| Thin Credit Profile | TEXT | NEW | Yes/No — limited credit history flag |
| Bankruptcy History | TEXT | NEW | Yes/No — bankruptcy on record |
| Positive Primary Trade History | TEXT | NEW | Yes/No — has positive auto loan or trade line history |
| Repo / Eviction History | TEXT | NEW | Yes/No — repossession or eviction on record |
| Desired Vehicle Type | TEXT | NEW | Sedan, SUV, truck, van, etc. |
| DRIVE Timeline | TEXT | NEW | Today / This Week / Within 30 Days / Within 90 Days |
| Auto Program Notes | LARGE TEXT | NEW | Free-form notes from sales rep or qualification call |
| Existing fields reused (not duplicated) | |||
| What is your estimated vehicle budget? | MONETARY | REUSE | Vehicle purchase budget |
| How much do you currently have available for a down payment? | MONETARY | REUSE | Down payment amount |
| Do you currently have a vehicle to trade in? | RADIO | REUSE | Trade-in flag |
| What are you looking to do? (vehicle financing action) | SINGLE OPTIONS | REUSE | Buy new / Used / Refinance / etc. |
| Credit Score Range | SINGLE OPTIONS | REUSE | Credit tier for routing |
| What is your current employment status? | SINGLE OPTIONS | REUSE | Employment status |
| What is your approximate gross monthly income before taxes? | MONETARY | REUSE | Income for affordability check |
| Credit Monitoring Provider | SINGLE OPTIONS | REUSE | Where lead monitors credit |
Workflows
All workflows will be built in draft state. SMS steps go live once A2P CUSTOMER_CARE campaign is confirmed in scope (already VERIFIED for transactional). Payment gate workflows (WF 3.2 / 3.3) are wired to placeholder triggers until the payment processor is confirmed.
DRIVE Inbound
Entry workflow. Welcomes the lead, sets pipeline to "New DRIVE Inquiry," fires the first qualification SMS, and moves to Stage 2 "Qualification in Progress" on reply.
Qualification Started
Collects qualification data via SMS: vehicle type, timeline, credit score range, income, down payment, trade-in. Sets DRIVE Timeline and Credit Score Range fields. Routes via conditional logic to WF 2.1–2.4.
Standard Auto Route
Applies AUTO-STANDARD, moves pipeline to "Standard Auto — Qualified," sends program overview SMS + email with price ($1,500) and next steps. Hands off to WF 3.1 Payment Plan Started.
Auto Loan Route
Applies AUTO-LOAN, moves pipeline to "Auto Loan — Qualified," sends program overview SMS + email with price ($2,500) and next steps. Hands off to WF 3.1 Payment Plan Started.
Urgent Escalation
Fires immediately on urgent tag. Applies AUTO-HUMAN-ESCALATION, moves pipeline to "Urgent Lead — Escalated," sends internal team notification (email + SMS to rep) with lead summary. Sets Human Escalation Required = Yes.
Credit Repair Fallback
Applies AUTO-CREDIT-REPAIR + AUTO-NEEDS-REPAIR + AUTO-NURTURE. Moves pipeline to "Credit Repair Referral." Sends empathetic SMS explaining the credit repair path first, with a booking link for the Wealth Reset program consultation.
Payment Plan Started
Moves pipeline to "Payment Plan Active." Sends payment instructions SMS + email with payment link. Sets DRIVE Cumulative Amount Paid = 0. Kicks off the relevant follow-up workflow (WF 4.1 or WF 4.2 based on program).
50% Payment Gate
Fires when 50% threshold is collected. Updates DRIVE Cumulative Amount Paid field. Applies AUTO-50PCT-PAID. Moves pipeline to "50% Paid." Sends confirmation SMS + email with remaining balance and next steps.
Paid in Full Gate
Fires when full program fee is collected. Sets Auto Paid In Full = Yes. Applies AUTO-PAID-IN-FULL + AUTO-FULFILLMENT-READY. Moves pipeline to "Paid in Full." Triggers WF 3.4 Fulfillment Ready.
Fulfillment Ready
Verifies all required fields are complete (DRIVE Fulfillment Ready = Yes). Moves pipeline to "Fulfillment Ready" then "Sent to Car Owner Program." Sends handoff notification to fulfillment team. Sends client confirmation SMS.
Follow-up — Standard Auto
Day 1, Day 3, Day 7 follow-up SMS + email sequence for Standard Auto leads. Stops on any reply, payment received, or opt-out. After Day 7 with no response, applies AUTO-NURTURE and moves to Cold Nurture stage.
Follow-up — Auto Loan
Day 1, Day 3, Day 7 follow-up SMS + email sequence for Auto Loan leads. Stops on any reply, payment received, or opt-out. After Day 7 with no response, applies AUTO-NURTURE and moves to Cold Nurture stage.
Open Items
| # | Item | Impact | Who |
|---|---|---|---|
| 1 | Payment processor for DRIVE FanBasis, Stripe, or other? |
WF 3.2 and WF 3.3 payment gate triggers cannot be wired until the webhook source is known | BMF / VisionPlay to confirm |
| 2 | Conversation AI scope Should GHL native AI handle qualification, or SMS-only? |
WF 1.2 Qualification is built as SMS sequence; AI layer would be a separate configuration task | BMF / VisionPlay to confirm |