01 / Business Profile
02 / People & Approvals
Rob (coach / closer)
Credit-repair coach, 16+ years. Closes high-value strategy calls and owns the offer and voice the AI caller is trained on.
VisionPlay
Builds and runs the GHL system, AI caller, workflows, and integrations.
03 / Services & Pricing
| Program | Tier | Price |
|---|---|---|
| Free Skool community | Tier 1 | Free |
| Paid Skool community | Tier 2 | $97/mo |
| VIP coaching | Tier 3 | $4,997/yr |
| Strategy call with Rob | Tier 3 entry | 20-min call |
| Credit Mastery Live (event) | Event | from $299 |
Skool plans via skool.com/robthecreditguy/plans. Strategy call drives high-ticket coaching.
04 / Ideal Customer
People starting or scaling a credit-repair business, English and Spanish speaking.
Goals
Launch or grow a credit-repair business with proven scripts, training, paid ads, merchant setup, and team building.
Why they buy
Direct access to Rob's experience and a structured community, with a clear tiered path from free to VIP.
Tier discipline
Tier drives the offer. A free (Tier 1) lead must not receive the high-ticket Tier-3 call. Quiz scoring is the control point.
05 / Funnel & Lead Flow
Rob's Quiz
3-tier lead-scoring quiz assigns Tier 1 / 2 / 3 and routes to the AI caller or the free Skool link.
AI Caller (Alex)
VAPI voice agent calls by tier, books the strategy call, or sends the Skool link. Backed by SMS + WhatsApp sequences.
06 / Booking & Calendar
GoHighLevel calendar. WF3 confirms the booking and stops the AI caller once a call is scheduled.
07 / Brand
Tone
Confident, mentor-led, results-focused, Spanish-capable. AI caller "Alex": max 3 sentences, offer 2 time slots, never pitch twice.
Avoid
Guarantees of deletions, score increases, or funding. Education and structure, not quick-fix claims.
Exact brand colors and fonts are in the client's Living Document (pending read).
08 / Compliance & Legal
Frameworks that apply
Credit-services coaching touches CROA, TCPA (SMS/voice consent + STOP), CAN-SPAM (unsubscribe + mailing address), and state credit-services laws. AI voice calls and WhatsApp/SMS sequences need documented consent.
Banned language
No guaranteed deletions, guaranteed score increases, guaranteed funding, instant results, credit sweep, CPN, or new credit identity in any copy or AI script.
09 / Tech & Access
Login credentials are held securely and are not published here.